赛博清明

Imagine China's traditional Qingming grave-sweeping festival, but instead of honoring ancestors, Gen-Z internet users are leaving virtual incense and tearful tributes for dead apps, shuttered platforms, and bankrupt brands. When a beloved service goes offline, netizens flood its last webpage or social media memorial with elegies, memes, and 'RIP' posts — equal parts genuine nostalgia and gleeful absurdist humor. It's grief, but make it meme-able.

China's internet graveyard filled rapidly in the mid-2020s as economic headwinds, regulatory crackdowns, and fierce competition killed off once-beloved platforms and startups. Younger users who grew up digitally native found traditional mourning rituals a perfect comedic template for processing these losses — channeling real disappointment about economic instability into a sardonic, collective online ritual.

网友在网络上悼念已倒闭的APP、平台或品牌，带有戏谑与怀旧色彩的网络祭祀行为。