大V — Big V / Verified Social Media Influencer
What Does 大V Mean?
Verified Weibo accounts (marked with a blue V) with massive followings. 大V (big V) are the original Chinese influencers — their opinions could move markets, sway public opinion, and make or break brands. Some 大V accumulated tens of millions of followers and wielded influence rivaling traditional media. Government crackdowns on 大V influence in 2013 were a landmark moment in Chinese internet history.
Cultural Context
大V culture created China's first true influencer class before 'influencer' existed as a concept. They operated in a regulatory grey zone — powerful enough to shape discourse, outside traditional media control. The 2013 government campaign targeting 大V for spreading 'rumours' showed how seriously authorities took their influence.
How Is It Used?
Chinese Explanation (中文解释)
微博认证用户（蓝V标志）中粉丝量大、影响力强的账号，是中国版KOL的最早形态。